Hikers, 4-wheelers, & boaters will still want a GPS that has an internal database, but the far larger market that is always near a cell-tower will probably be quite satisfied with the new, free service.
Cell phones (like classic Palm's) that can't use this service will also be at a competitive disadvantage.
Google's Free GPS Service Crushes Garmin, TomTom Shares (GOOG, GRMN, NOK, AAPL):
"Investors fled GPS-makers' shares today after Google announced it would offer free turn-by-turn GPS directions in its Android phones and as a service for other mobile phones, like Apple's iPhone."
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