The Diverse Uses of d3o

The 3 Ms - measurable, meaningful, & marketable. This is the kind of common sense evaluation often missing in some organizations.

The Incredibly Wide World of Smart Material d3o | Popular Science:
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"What we aim for is what I call the ‘three m’s’ of a technology adoption. First, whatever you’re saying should be measurable. If it’s not measurable than how can you say it exists? Secondly, that measurement should be meaningful. It should make a difference that the consumer actually wants. Third, it has to be marketable. So somehow we have to be able to communicate effectively the benefit that exists on the product. And once you have those three, then you have a story."

The main topic of the article is also very interesting - a thin, soft product that becomes a rigid shield when impacted. Click on the link for more.