Google Sets Plan to Sell Users’ Endorsements

"Google, following in Facebook's footsteps, wants to sell users' endorsements to marketers to help them hawk their wares."

…

"If a user follows a bakery on Google Plus or gives an album four stars on the Google Play music service, for instance, that person's name, photo and endorsement could show up in ads for that bakery or album."

http://www.nytimes.com/2013/10/12/technology/google-sets-plan-to-sell-users-endorsements.html?pagewanted=all&_r=0